Blog
Twitter, My Angry Bird
Twitter just celebrated its 6th birthday and I just didn’t get it. I’d ask clients if they had a Twitter account, and many would ask, “should I have a Twitter?”. I honestly couldn’t answer. What can Twitter offer a small business owner? For my own curiosity, and to be able to answer my clients intelligently, I really needed to get to the bottom of Twitter. My Caveat I was born in 1962. This makes me part of the Baby Boom Generation, as are many of my clients. This also gives me dispensation from knowing...
read moreWhat’s In a Name?
I’ve had several people ask me how to go about securing a domain name for their website. I tell them buying the name is easy, but picking the right name is a bear. Choosing the appropriate domain name is an important part of overall web design. Your name is an integral part of how potential visitors will discover, remember, and think about your website. Let’s start with the basics. Domain Names 101 The domain name system allows people to search for websites and send email using a familiar name, as opposed to an IP Address....
read morePedro Says…Chile Today, Hot Tamale
Anyone who has traveled between North and South Carolina on I95 is familiar with the South of the Border billboard campaign. In case you aren’t so lucky, South of the Border is a landmark roadside attraction located in Dillon, South Carolina just south of North Carolina’s border. These billboards feature Pedro, who (over a series of billboards) accurately gives drivers the look and feel of South Carolina’s interpretation of “south of the border”. What does this have to do with web design? Actually,...
read moreDo You Really Need a Mobile Site?
According to research conducted by the International Data Corporation (IDC), the number of U.S. mobile internet users will increase by a compounded annual growth rate of almost 17% between 2010 and 2015. During that same period, use of PCs to access the internet will first stagnate, then gradually decline; thus allowing tablets and smartphones to take over the market. Nielsen.com anticipates that Smartphones account for 40% of all phones currently used in the United States. In addition, highly regarded internet analysts, Manuel Castells and...
read moreConvey a Meaningful Message
When visitors land on your site, their purpose is to quickly discern if your business/service will benefit them. If that message isn’t communicated clearly and effectively, then you may have said “good bye” to potential business. So what should be communicated on your site? Your Site’s Purpose The most important message your site needs to convey is why it exists. Any first-time visitor must quickly assess whether your site will fit their needs. Otherwise, it’s on to the next url. If you think your visitor...
read more
